Fit for the future with the “VIG 25” strategic programme

Together with the CEOs of the Group companies, the management of VIG Holding has developed the “VIG 25” strategic programme for the period 2021 to 2025. Based on trends in the insurance industry, the VIG is setting goals and measures that focus on financial stability and profitability, customer proximity, sustainability and market growth. Building on the successful Agenda 2020 work programme, it helps to achieve the strategic objectives:

Sharpened country portfolios

Vienna Insurance Group has divided the region in which it operates into:

  1. Core market Central and Eastern Europe (CEE), which comprises 20 countries including Austria.
  2. Special markets (Germany, Liechtenstein, Italy, Turkey, Georgia, Belarus, Nordics and France), each with a specific objective.


Strategic objectives:

“VIG 25” as a response to current trends 

To continue the success story of the Group, Vienna Insurance Group has intensively analysed the trends and developments in the insurance industry. The analysis revealed a number of basic requirements that the Group must satisfy in order to successfully achieve sustainable development.

  • Strengthening sustainability as an integral part of the business model
  • Further increase efficiency and productivity of business operations thereby continuing and intensifying the digital transformation
  • Developing new ways to approach and retain customers in order to respond to changing consumer expectations and behaviours
  • Promoting consumer understanding of the importance of risk provisions

Strategic focus in three horizons

In response to the trends and requirements, the VIG will optimise, enhance and expand its business model through targeted activities in three strategic focus areas and thereby ensuring more efficiency, more customer proximity and more value added.

RISK as a core competence

Learn more about our risk management