GROUP STRATEGY „EVOLVE28“
In line with our understanding as a Group and our principle of local entrepreneurship, the strategy evolve28 for the next three years was developed together with the local companies. The focus is on growth, increasing earnings, and a continuously rising dividend, and will further expand VIG's leading position in Central and Eastern Europe. The strategy highlights the local strengths of our Group as well as strategic topics that are of key importance to all companies.
Strategic framework
Values & principles
Our values and principles form the foundation of our Group's positioning. The five Group values express what we as VIG stand for and how we differentiate ourselves from our competitors. The principles summarise how we live up to our Group spirit, what roles comes to VIG Holding, and how VIG Holding and the Group companies work together.
- Plurality
- Entrepreneurship
- Responsibility
- Excellence
- Passion
You can find our values and principles in more detail here.
Country portfolio & company strategies
- With the country portfolio, we are setting the regional framework for our new Group strategy. The portfolio covers our core market CEE with its 20 countries as well as our 10 special markets. While we aim to be ranked among the top three in each of our core markets, our special markets are expanding the CEE business with profitable business areas. The potential of our country portfolio is enormous – 170 million people live in the CEE core market region alone.
- The company strategies of the 50 Group companies form the core element of our Group strategy. They've been developed jointly with the VIG Managing Board member responsible for the respective country and the CEOs of the local companies, taking into account local conditions. In total, there are 50 individual strategies that are implemented under local responsibility, with VIG Holding facilitating the exchange of expertise between the companies.
Group programmes
The five Group programmes support the implementation of local business strategies, build on trends for the upcoming years. Each programme is relevant Group-wide and managed either by the VIG Holding or a Group company.
The five programmes are:
- Sustainability
- Capital Management
- Bank Cooperation
- Artificial Intelligence
- Health
CO³ | Communication, Collaboration, Cooperation
CO³ aims to strengthen the collaboration and know-how exchange within the Group, create synergies and transparency. Intensified cooperation between companies in a country creates synergies and increases competitiveness. Thanks to our strong positioning in many markets with different companies, we have enormous potential in terms of ideas, expertise, and experience. The new Group strategy aims at making even stronger use of this collective intelligence through CO³.
- Collaboration creates added value: Accelerating cross-border exchange and know-how sharing throughout the Group.
- Cooperation ensures independence: Intensifying cross-company cooperation within a country to create synergies.
- Communication provides for our joint success: Internal and external communication as well as marketing activities and key lever as well as facilitator of Cooperation and Collaboration.