Design, content and technical implementation offer added value for investors
Shorter click paths, well-structured information presentation and a modern design are the core elements of the newly designed IR section group.vig/investor-relations. The website has its own top-level domain for the first time: www.group.vig.
Faster access to information The revised layout places great emphasis on short click paths and intuitive navigation. The fold-out menu and an anchor navigation for scrolling pages allow those interested in the capital market to quickly find the desired content.
Important documents such as the current results materials are now available in several places, for example directly on the IR overview page or in the dedicated IR download area.
Petra HaubnerProject manager responsible for the IR section
Results reporting and event area upgraded The archive contains selected reports and result presentations from the last ten years. A separate page is dedicated to the current results reporting. Additional information and documents related to events can also be accessed directly from the calendar entries.
Interactive elements for personal use In addition to familiar investment tools such as the interactive key figures or the Total Shareholder Return Tool, dynamic graphics are also used in the Fact Sheet or in the results reporting. The integrated social media wall also shows the latest posts from the VIG IR LinkedIn channel. "I am pleased to see ideas implemented that bring added value for our investors and support our effort for more visibility on the capital market," explains Nina Higatzberger-Schwarz, Head of Investor Relations.
Technical innovations and user-centricity for all target groups The website features a high proportion of moving images through "talking numbers", micro-animations and videos. Optimised views for smartphones and tablets as well as improved accessibility are further adaptations. The launched company blog provides background information on the topics of career, responsibility and innovative projects of the Group. The new 'Markets' area illustrates the size and diversity of the Group. The topic of sustainability is emphasised more strongly in a separate menu item. The revised career section uses gamification elements, among other things, to position VIG as a top employer.
Improved security with dedicated top-level domain “group.vig” The new website can be accessed via a dedicated short top-level domain: www.group.vig. By acquiring the rights to use the domain ending “.vig”, VIG is providing users with a high level of security. VIG creates and controls the rules for the top-level domain. Users can be certain that information on a “.vig” page actually comes from Vienna Insurance Group. Additional security protocols also create a secure ecosystem free from counterfeit pages, traffic diversion and brand abuse.